Via Salaria 113, Rome. 2014.
This site-specific intervention captures the tension between mass cultural iconography and urban expression. Using the spray paint technique, the artist reworks and multiplies the "Günter Icon" (the face of the Kinder chocolate), decontextualizing it from its consumer role and re-inserting it into the public space.

Through fragmented repetition and the use of neon colours, the work transforms a symbol of collective memory into a powerful visual statement on consumerism, identity, and the concept of the mask.